Mooresville, NC

September 13,, 2016

M7 Speed Project Vehicle “Ironman” to be featured at SEMA 2016

For Immediate Release

M7 Speed, the premier designer and manufacturer of MINI Cooper aftermarket performance equipment  has been selected by Hella Lights to build a showcase vehicle that will be featured in their product booth at the upcoming 2016 SEMA show in Las Vegas, NV USA.

Using the popular R60 Countryman crossover platform as its base, M7 Speed has built a true adventure motoring machine from this world class all-wheel drive MINI Cooper.  Inspired by Baja and Dakar competition vehicles M7 outfitted the build with all the available products it offers for the Countryman and added a number of new development parts to complete the unique adventure motoring build.

The foundation of the build is M7’s very popular direct bolt-on lift kit which adds a 2” lift at all four corners for increased ground clearance and the ability to add larger diameter tires. To help the suspension cope with increased wheel travel and a higher center of gravity a MAXX-G 25mm rear anti-roll bar with performance urethane bushings was installed in place of the undersized 16mm factory rear bar.  All four corners received MAXX-G Heavy Duty Adjustable Sway Bar Links replacing the dreadfully undersized factory bits. The weak sheet metal rear suspension camber links were replaced with a set of four MAXX-G Super Heavy Duty Camber Links featuring massive 28mm diameter aircraft grade billet aluminum shafts connecting forged 4340 steel hybrid monoball pivots at each end. The hybrid monoball design is an M7 exclusive combining the free movement of a monoball with the isolation properties of a urethane bushing. These MAXX-G links give added strength, adjustability, and bind free travel to the vehicles suspension. Round all this out with a M7 Monster Strut Tower Brace Kit in the engine bay for increased suspension stiffness and added chassis strength.

A 4mm aluminum underbody skid plate to protect the exposed under body engine and transmission parts completes the suspension upgrades.

This being HELLA’s showcase vehicle M7 needed to prominently display HELLA Lights….and lots of them. At the front the newly released the M7 Front Bull Bar kit was installed to mount three HELLA 700FF halogen driving lamps and a HELLA ValueFit Pro LED Spot Beam Light Bar featuring 20 LEDs in a 12” (300mm) housing. The M7 roof basket mounts to the MINI’s factory roof rails and mounts four 700FF HELLA halogen driving lamps along with a massive HELLA ValueFit Pro LED Combo Beam Light Bar featuring 60 LEDs in a 31” (800mm) cast aluminum housing. All the wiring uses Deutsch connectors and motorsport grade wiring supplied by Brown & Miller USA. The entire lighting system is controlled by a M7 designed wireless remote control module.  No drilling or hardwiring switches into the interior of the car was necessary.

The N18 turbocharged engine has been outfitted with an M7 Speed MAXX-Flo Intake system, a Wagner Competition Intercooler, M7 hot and cold side high flowing turbo pipes, the M7 Oil Catch Can Kit and a M7 Turbo Heat Shield covering an experimental race inspired high performance turbocharger. The exhaust exits from the big turbo via M7 Speed’s 2.75” stainless steel downpipe connected to a free flowing 2.75” Cyclops Performance Exhaust. Making all these parts work together in harmony and maximizing available power is upgraded engine management software from Manic Motorsports.

Ironman is rolling on X-D Off-Road one piece aluminum wheels wrapped with a set of 225/65R17 YOKOHAMA GEOLANDAR A/T G015™ all terrain tires. Wheels and mounting are provided by local distributor Rimz-One Off-Road. A spare tire was needed so M7 added a swing away spare tire carrier/utility hitch to the back of Ironman.  This super easy to use tire carrier bolts directly to the MINI’s left and right side rear tow hook receivers. The design features an easy to operate double latch and hinge system making access to the Countryman’s rear hatch effortless. No heavy lifting required.  Stopping the big tire and wheel combination is an upgraded brake package supplied by ECS Tuning featuring drilled and slotted one piece rotors, braided stainless steel brake lines and Hawk brake pads.

M7 Speed is the world leader in MINI Cooper adventure motoring and ultimate performance products. Priding itself in exceptional customer service and product innovation, the company is focused on engineering and producing high quality, easy to install performance aftermarket parts. M7 Speed is located at the epicenter of North American motorsports in Mooresville, North Carolina which is also known as Race City USA. The Company’s products are distributed worldwide through an extensive dealer network and direct retail sales. Visit us at